The Silent Manifesto

Leiser was born out of our love for cars and our quest for silence.

We have always loved cars and all the rush and excitement they bring about. We love the beautiful shapes, the speed, the sound and the fury, the countless stories they embody.

At the same time, we believe this love is bound to change in order to persist. It will naturally adapt to a future with different values, different ideals… different dreams than the world of the past.

While yesterday was largely driven by sound, we believe that tomorrow will be all about silence.   

We see silence as much more than just the absence of sound. To us, silence stands for appreciating continuous states of mind over exhilarating peak experiences, for prioritizing active depth over passive highs – for choosing substance over noise!

For example, we see substance in the immersive moments behind the wheel – becoming one with the road, the environment, and the moment. Substance in the smile on your face when approaching your personal automotive piece of art. Substance in knowing, rather than seeing. 

We asked ourselves how to bring the spirit of silence to the greatest cars in the world. Could the best cars in the world become even “better”? What is “better” anyway? Will they lose their radiance without their original drivetrain?

How can we draw from these vehicles’ characteristic past, creating a memorable future?

We soon realized that creating the car you never knew you always dreamt of is hard, and it’s about much more than just a technological proof of concept. It’s about questions far beyond the product or the technology – questions of culture, of symbolism, and of history.

By its very nature, luxury is bound to be scarce and of limited supply, a pleasure obtained only rarely. Turning dreams into reality is without doubt the ultimate luxury, so, when our dreams change, our concept of luxury is bound to change, too.

What is luxury, tomorrow? What is pleasure, today?

At Leiser, we see luxury as a source of personal inspiration rather than social extroversion. We believe in inwards rather than outwards, in quiet discretion instead of loud decadence. We commit to a conscious relationship to things of value and quality, and we are convinced that luxury must always remain contemporary, in line with the times. 

What does that mean for cars? For decades, the personal automobile has been stylized as a highly visible, audible, and mobile medium of self-expression. Sports cars, above all, are symbol-laden objects of desire, inviting us to get in, turn the ignition and go for a drive, uniting with the machine, so to speak.

In the current decade, the automotive industry is undergoing fundamental changes as the car is gradually commoditized. Some classic cars will retain their allure of times long gone, reminding the world of what automotive love used to be. It was about actually driving the car, rather than being driven by it.

Further, the very activity of driving cars will become increasingly difficult in an ever-tighter regulatory framework. In this context, we want to offer a more compelling scenario of an automotive future we are passionate about – a future we look forward to, a future we are proud of, a future we crave! 

Leiser offers an antithesis to the ostentatious luxury status symbols of our time.

We believe our vehicles to be much more than a car. We see them as a timeless source of personal inspiration and pleasure, a store of value and values that will accompany our friends and families for many years, eventually to be passed on to future generations.

While the automotive industry is trapped in a rat race for ever more fancy shapes, product features, and volume, we are guided by the principles of understatement and simplicity. Our design will always be silent and discreet, our product radical and minimalistic, and our production volume limited by the nature of our artisanal production processes. Our way forward is backwards.

Leiser is the manifestation of an idea that we secretly and only semi-consciously envisioned a long time ago, when our dreams started to change. It began with the irresistible idea of a silent sports car, and it grew into so much more over the years.

As a matter of principle, we commit to a sustainable and respectful way of doing business. We don’t overpromise – but strive to over-deliver. We seek synergies with the people around us; short-sighted and unrealistic hockey-stick projections or adorning ourselves with borrowed plumes are not why we get up in the morning. To us, the sustainability buzzword has nothing to do with how much CO2 we save by making our cars run on a fraction of the energy they formerly consumed. Rather, it signifies our long-term perspective driven by our sense of responsibility and our motivation to look ahead, stay humble, and help shape a future we believe in, a future we care about.

As an automotive boutique of the 21st century, we translate our views, our hopes, our dreams into our values and our culture, our products and our services, and everything else we do. Ours is a contemporary, silent approach to rare pleasures which goes far beyond the objects we create.

Leiser is our mindset, our attitude, our belief, and we warmly welcome you to join us on our path.


Yours,

‍
Samuel, Robin